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About Us

The Story Behind Strapestry

Strapestry is more than just a brand—it’s a story of friendship, passion, and a shared love for watches. It all began in the heart of London during the height of the pandemic, a time when the world seemed to slow down, but connections found new ways to thrive.

Omer and Fehd met on an online watch forum in 2020, united by their deep appreciation for the artistry and history of fine timepieces. From discussing their favorite watch brands to debating the nuances of craftsmanship, their online exchanges quickly turned into something more meaningful. Once restrictions eased, they finally met in person in central London, and what started as a shared hobby evolved into a strong, familial bond.

By 2024, their friendship had grown into a partnership, fueled by an idea born out of their love for watches: creating a business that offered premium leather straps for fellow enthusiasts. They saw an opportunity to enhance the way people experienced their watches by focusing on the details that matter most—quality, craftsmanship, and timeless style.

This vision gave birth to Strapestry, a brand dedicated to delivering the finest leather straps and accessories for watch lovers across the globe. Every strap is crafted using only the highest-quality leather, designed not just to complement but to elevate the beauty of each timepiece. For Omer and Fehd, Strapestry isn’t just a business—it’s a reflection of their passion and their commitment to creating something meaningful for a community they deeply care about.

At Strapestry, every product tells a story, much like the watches they’re designed for. It’s about celebrating the art of watchmaking and helping enthusiasts showcase their collections in the best possible light.

Welcome to Strapestry—where craftsmanship meets passion, and where every strap is a testament to a shared love for the finer things in life.